In a fast-moving market context, where capturing market share and mind share is critical, a high-risk product innovation strategy is justified; in fact, it may be essential.

在快速变化的市场环境下(争取市场份额和精神份额是关键的)，一个高风险的产品革新策略是正当的，实际上，是必要的。

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Think about your sales and marketing strategy, include information on how the product or service will be priced, channels to market, advertising and marketing plans.

想想你的销售和营销策略。这包括产品和服务是怎样定价的，渠道市场，广告和营销计划。

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A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.

针对某特定目标市场的产品和遵循大众营销战略的产品形成鲜明对比。

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Execution encompasses team expertise, business model, timing, product design, company and product strategy, market strategy, as well as engineering .

FORBES: Kabam Co-Founder Holly Liu Talks Early Startup Failures

The Manifesto included declarations about product design, market strategy as well as business model.

FORBES: Kabam Co-Founder Holly Liu Talks Early Startup Failures

He argues that if Apple does not change its product strategy, it will lose market share.

FORBES: Apple and Google: Why Current Market Share Results Don't Matter Yet, Part 2